The Online Photographer

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Monday, May 14, 2007

Le Grand Jackpot has purchased, according to BusinessWire this morning (our link is to TMCnet, since the BusinessWire page is a popup). According to the terms, the dpreview site (the name is short for "Digital Photography Review") will continue to operate as a stand-alone, and editorial content will be unchanged, although I would presume you could look for, er, more Amazon-specific vendor links. In other news, Phil Askey and Simon Joinson will soon be driving even nicer cars.

Posted by: MIKE JOHNSTON, who is currently in talks to sell The Online Photographer to Google. Unfortunately, Google is not at the present juncture talking back....


Blogger Ryan Brenizer said...

As long as it doesn't get swallowed into the Amazon site, good for them. They've worked very hard for years.

11:13 AM  
Blogger Dibutil said...

Apparently people are all mortal. Same is not true about corporations. Thus a corporation shalt seek something that stays after the person is gone. One valuable item is the name. `DPREVIEW` might have sounded good for somebody, short and eternal. `THEONLINEPHOTOGRAPHER` does it's job well describing what is it about but as the name it's not as good. You need to re-think it if you want a better car! ;-)

11:16 AM  
Blogger Blork said...

I just hope they don't ruin it. :-(

11:23 AM  
Blogger Mike Johnston said...

I like the name of this site just fine. I'm still surprised it was available when I started out.

I was talking the other day to a guy who started a blog purely as a business venture. He said that photo sites were among the top ten money-earners, and congratulated me for my choice, even though it was not as good a choice as blogs for sufferers of lung disease caused by asbestos. Apparently those are the top earners of all, because lawyers looking to sue asbestos manufacturers will pay dearly for hits on injury-specific blogs.

Then he asked me how I got my content. I felt almost mildly embarrassed to say that I had no interest in the money-making aspects of the blog at all (not that I mind), but that the content was almost my entire interest, and that I started it entirely because of my subject interest, with no idea that it might be profitable.

"Oh," he said, and looked away, as if in distaste...about as if I had said or done something embarrassing or rude....


11:30 AM  
Blogger Mike Johnston said...

This comment has been removed by the author.

11:43 AM  
Blogger dasmb said...

I'd like to see some of the dpreview content merged into Amazon's site! This could be a very big deal for those "sleeper" cameras, and a rather bad deal for the missfires that don't meet up to the hype.

These guys do yeoman-like work. Their reviews are beyond complete and are in all cases definitive.

However, due to this they often take a long time to produce, such as the better-late-than-never review of the DMC-L1 a year after its release. One imagines that with Amazon's bankroll, they can spend more time with their reviewing and perhaps even hire an additional reviewer -- though good luck finding one with the knowledge and devotion that are the hallmarks of a dpreview!

1:11 PM  
Blogger Eolake Stobblehouse said...

Or maybe he was embarrassed for himself. It's been known to happen.

2:09 PM  
Blogger Max said...

Yes Mike, you said something embarrassing to him.

2:33 PM  
Blogger Max said...

I remember studying philosophy at some point, and one of the big sine qua nons for it being called philosophy is its gratuity (as in non-profit). This requirement is extensive to arts also. In the original versions "otium" versus "necotium" (Latin for leisure versus business), "otium" was the most highly regarded activity, as it comprised the arts and philosophy.
When philosophy or arts are constrained to serve a profitable approach, they become ideology.
In short, they are true only when they are free, and they are free only when they are for free.
This is an absolute point of view, but it serves some guidance in these days when something you don't charge for is equaled to something worthless, when in fact it could be exactly the other way around.

2:59 PM  
Blogger Adam Richardson said...

You need more of a Web 2.0 type of name to get Google's interest, Mike. How about (bokeh anglicized)?

7:08 PM  
Blogger pbizarro said...

Good for DPreview. They make very detailed reviews, that quite oftem miss the point entirely (too much pixel peeping, and not enough real-world use of the cameras).

Also, they sometimes miss a few things. For example, one of the most interesting cameras being released recently (Ricoh GX100), is not even in their list...

11:09 PM  
Blogger Robert Roaldi said...

Hang in there, Mike, Google is coming your way. They want to be the repository of ALL information. Sooner or later, they'll find their way to you. (Might be a good idea to hold off ordering that Rolls though, just to be prudent.)

7:05 AM  
Blogger Mike Johnston said...

Don't worry, I would never drive a Rolls. (I hold that ostentatious consumption is immoral.)


7:43 AM  
Blogger Mike Johnston said...

That's very interesting--thanks. "Otium" is leisure, peace, repose, reflection; but the more interesting word is necotium--the stem "neco" means "to kill." Thus necotium is to KILL peace, leisure and repose--very close to "business" as "busy-ness."

One of my favorite stories was told by Walton, if I'm not mistaken, in "The Compleat Angler," of the French philosophe who migrated to England during the Terror. During his days he would sit by the bank of the river and think, which the local villagers considered peculiar and offensive. So he got himself a fishing pole, and would sit by the river and think with a line in the water--but no bait. The villagers then accepted him. He was in effect disguising otium as necotium, but disingenuously....


8:11 AM  
Blogger Christian Dümmer said...

Mike, your blog is hosted at Blogger -- so, technically, your site is already part of the Googlesphere™. :-)

12:49 PM  
Blogger Rob Povey said...

How much did they pay?



2:58 PM  
Blogger Robert Roaldi said...

Omigod Chris, you're right. That means that my blog is also part of the Googlesphere. In fact, we are all part of the worldwide body of knowledge that Google is trying to corner the market on.

Archaeologists of the future will be reading this stuff for clues about what we were thinking. Some poor sap is going to get a Master's degree by analysing our forum entries.

Watch your spelling.

7:06 AM  
Anonymous Anonymous said...

I think "The Onlinephotographer" is a problematic name that will not show up in search engines.

Ideally people searching for digital photography should come to this blog. You should attempt to take up some related name...

4:05 PM  

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