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Wednesday, January 10, 2007

'Darkroom' magazine launch

"Darkroom—written for professional photographers who want to get the most out of Adobe’s groundbreaking Photoshop Lightroom workflow application...published eight times a year by the National Association of Photoshop Professionals (NAPP). Each issue features in-depth tutorial articles, innovative digital photography techniques, and timesaving shortcuts written by the creative experts behind Photoshop User and Layers magazines."

More info at


Mike Comments: Wow, if ever a new magazine were saddled with a disastrously wrong name, I would think this is it. "Darkroom" has a very distinct, defined, and time-honored meaning in the context of photography, and it is not the opposite of "Lightroom," nor will it have a meaning or a connotation having anything to do with digital imaging for most newsstand browsers. I wish these folks luck and success, but here's hoping that, somehow, there's a method behind the mad name.


Blogger Just Plain Hugh said...

"Camera Lucida" would have been a good name.

4:21 PM  
Blogger Player said...

The first thing I thought when I saw the cover was that it was a re-issue of the defunct "Darkroom Photography" (there's a catch-all title for its time). When I read it was about digital photography, I was a little shocked, and I thought you were playing a joke on your faithful readers. ;)

Even "Computer Lightroom," or just "Lightroom" would be an improvement.

4:46 PM  
Blogger Jason D. Moore said...

I agree. I think "Lightroom" would be the better idea. Or, since NAPP publishes "Photoshop User" that "Lightroom User" would be fitting and consistent with their other publications.

7:00 PM  
Blogger Chris Johnson said...

My guess is that they a purposefully playing on the idea that a darkroom is more of an artists tool now. Perhaps they don't want to be associating themselves with the unwashed masses that have flocked to digital.

7:31 PM  
Blogger dingbat said...

OT rant: Am I the only one who hates the word "workflow"? Photography is a hobby for me; it's something I enjoy. I never referred to my darkroom time as honing my workflow, even though it too involved a series of sequential steps (albeit chemical) to obtain a desired result. I'm sure Eugene Atget had a "workflow" too, but nobody ever called it that.

8:14 PM  
Blogger stephen best said...

I'm not sure Adobe's Lightroom will last eight issues.

8:54 PM  
Blogger JBrunner said...

Uh.. I have a darkroom, and I can't for the life of me figure out what it has got to do with Photoshop or computers. I have a computer, with Photoshop, but I think it wont work so good if I put it in the sink...

11:56 PM  
Blogger johnbeardy said...


You're not the only one, and I've always felt equally alienated by "processing". Even in Photoshop, I still think of printing.

OTOH, remember that Lightroom's about workflow, throughput, just like Dr Brown's Image Processor. You've a shoot of x hundred to whittle down, make a few corrections, then print a large number colour, whack them out sepia toned too, whack out 5x7's and so on. For its market, workflow's a fair enough word.

OTOH, what a silly name for the mag.

John Beardsworth

10:21 AM  
Blogger Tom Beans said...

Taken from Scott Kelby's blog:

I was speaking at Macworld Expo this week, and I had some people asking about our launch of Darkroom magazine (the how-to magazine for Adobe Lightroom), and one of the things they asked was "What's the story behind the name?" We chose it for four reasons:

(1) The obvious play on words; since the product's called Lightroom, and it's key component is the Develop module, we thought this name did a good job of combining both.

(2) there are legal reasons we couldn't use Lightroom in our name (so Lightroom User was out).

(3) We fell that today's darkroom is the computer. It's a digital darkroom for sure (couldn't use that name for legal reasons either), but a darkroom nonetheless, so we felt it worked on that level.

(4) We just liked it. The first time it was brought up in a brainstorming meeting, everybody said "That's it!" Luckily, we've had a great response on the name so far (most people instantly "get it"), and the initial response to the launch, both from the industry and from NAPP members, has been just incredibly positive. Thanks so much for all your kind words, and I can't get to get that first issue in your hands

3:18 PM  
Blogger Stephen said...

I don't care what Scott Kelby says, it's still a stupid name.

2:14 AM  
Blogger Dave M said...

"(3) We fell that today's darkroom is the computer." Two thoughts come to mind:

Silly me, I thought that today's darkroom is the darkroom.

"We fell...", is probably very prescient.

8:32 PM  
Blogger Got_A_Pulse said...

Ironic that so many creative minded folks don't get the name.

There shouldn't be any confusion among newsstand browsers, as it looks like the physical magazine will only go to already-Darkroom magazine-aware members/subscribers of NAPP/Photoshop User magazine:

(from an early NAPP announcement) "Darkroom will be distributed with Photoshop User ... to NAPP members as part of their membership, at no additional cost.

A downloadable electronic version of Darkroom will be available to non-NAPP members through an annual paid subscription."

It comes to me in the mail, bundled with my Photoshop User subscription. Has anybody seen it sold alone, or bundled with Photoshop User, at a newsstand?

10:47 AM  

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