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Thursday, December 07, 2006

Print Offers: The Verdict

I want to thank everybody who answered yesterday for all the thoughtful feedback. I think I'd like to do something completely radical: just do what I feel like doing, and what I think I'll have the most fun with. Where's the harm? If it works, it works. If it doesn't, it doesn't.

So I'm going to try the following. Only two offers per week, on Mondays and Fridays. (That's so you can check in on those mornings to see what's available if you want to.)

On Mondays I'll offer one of my own pictures, in two "tiers": a Standard version on 8.5x11" HP Advanced Glossy, unsigned, unlimited in number but offered for a period of 1 week, for $45 each; and a Gallery version of the same picture on a larger size of 100% cotton rag fine art paper, limited to five copies for sale through the website, with a T.O.P. edition number, signed, for $90. That way people who'd like to own the print can choose their own price point.

The Standard version will be a high-quality print, suitable for framing. The Gallery version will represent the best print that I can make, and be identical to the prints I would show in galleries. I think both prices are eminently reasonable for original artwork. (In any event, if you don't like the picture enough to want to pay those prices for it, you probably shouldn't buy it anyway.)

On Fridays—maybe not every Friday—I'll offer a selected print by another photographer. Because the type, technique, size, and materials will vary, each of these offers will be individually customized, not standardized. In many cases, I'm sure, it won't be up to me anyway—the photographers themselves will determine what they're comfortable with.

So check in next Monday and have a look. Meanwhile, back to the news.

Posted by: MIKE JOHNSTON

7 Comments:

Blogger Nick Meertens said...

Bravo Mike! Excellent decision. Can we synchronize clocks please? In what time zone does your Monday morning usually take place?

8:30 AM  
Blogger Mike Johnston said...

Nick,
That would be USA/Chicago (Central Time Zone). I'll have to think about this, but it might be worth posting these at a specific time, for the benefit of those who don't want to be left out.

--Mike

8:47 AM  
Blogger mlougee said...

Mike, you are "The Decider" on your blog... nice decisions. My prediction is that your "Gallery" versions will sell out instantly (and that may be a problem, you might want to up the number slightly if the keep selling out within minutes... you don't want all the losers to become frustrated).

Good luck.

9:32 AM  
Blogger Monkeini said...

And postage to the UK? Please say it will be possible and reasonably priced.

9:34 AM  
Blogger Andy Smith said...

Sounds like a great idea! I hope you'll be willing to let us know how it works from a sales standpoint. An interesting experiment.

Thanks for sharing your work at a reasonable price.

Andy

9:37 AM  
Blogger Mike Johnston said...

"My prediction is that your 'Gallery' versions will sell out instantly (and that may be a problem, you might want to up the number slightly"

Well, maybe...a lot of my work isn't meant to look good on other peoples' walls. We'll have to see if it translates.

There's actually a good reason to limit the offering to five...namely, I want to be able to make the prints in advance. I don't mind getting stuck with a few extra prints, but I never again want to get myself in the position of selling something I'm not sure I can provide.

--Mike

10:19 AM  
Blogger Helcio Tagliolatto said...

"Well, maybe...a lot of my work isn't meant to look good on other peoples' walls."

Mike,

That's good!!!I really like photos that surprise the viewer! If possible, do not forget to offer those beautiful silver prints.

Hélcio

1:32 PM  

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