The Online Photographer

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Wednesday, December 13, 2006

My Ad Salesman SUCKS

So far, we've only taken advertisers who have come to us. Is that any way for a salesman to act? Fact is, my ad salesman is so bad I'd fire him, if he wasn't...er, well, me.

My original idea for ads on this site was not to go after the big names, necessarily, but just to have just a few choice ads from a few "different" great companies. You know, maybe have one software company, one camera company, one printer company. There were going to be three ads "above the fold" as Eolake puts it (the "fold" in this case being the "Recent Posts" and "Archives" listings you see there on the left). Below the fold, I wanted to make it easier for smaller companies to come on board, so I designed discounts for those slots based on the size of the company. I'm hoping that's legal. (Typically, my ad guy has no idea. Who hired him, anyway?).

Below the fold, Lensbabies just came back on (weclome back to them) and we have a brand-new sponsor, Pixel Vistas, joining Alain and Eolake.

Above the fold, LightZone's steadfast support has been a godsend—seriously, I'm not sure this site would exist without them. But it would be nice if they had a little company, too, in the form of the 120 x 240 and 120 x 180 pixel ads that were supposed to go underneath LightZone's 120 x 300 one. So I've got to put ad guy to work. The thing is, facing facts, there aren't but so many LightZones in the world. To sell those other two ads, I'm really going to have to light a fire under ad guy's butt. I hate being the slave-driver, but he's never going to come through otherwise. (The idiot definitely belongs in Creative.)

So my question is this. We don't have the resources to try to sell everybody. Given my ad guy's minimal experience, limited competence, and even more limited energy, we're going to need to pick our targets. So here's my question...what is your favorite photo-related company? Who would you most like to see advertising on T.O.P.? Who do you think shares The Online Photographer's particular (peculiar?) gestalt? Let me know, and we'll try to sign them up.

Even if I have to chain ad guy to the desk.

Posted by: MIKE "COLD CALL" JOHNSTON

27 Comments:

Blogger Ernest Theisen said...

Freestyle Photographic Supplies. They have been around forever and they sell lots of good stuff at good prices.

2:57 PM  
Blogger Yvonne said...

How about Singh-Ray filters? See http://www.singh-ray.com/index.html

3:04 PM  
Blogger jon said...

I can't help but notice you never mentioned another link in your "ads" section.

In my browser there is a link to "tasteful nudes" to a dead page.

Is this correct or have i just got a virusy type problem?

3:08 PM  
Blogger bthomas said...

how about www.mpex.com?

3:30 PM  
Blogger Mike Johnston said...

"In my browser there is a link to 'tasteful nudes' to a dead page.

Is this correct or have i just got a virusy type problem?"

It goes to domai.com. Are you trying to go there from work? It might be censored from the computer you're on. The link works fine as far as I know.

--Mike

3:56 PM  
Blogger deepeekay said...

Pentax ?

Canon and(to a lesser extent)Nikon AND Sony have been slugging it out with dueling four color inserts in the Sunday paper.

Apparently, Pentax and Olympus have been tighter with the promotional buck.

So, wouldn't this be a good channel for them to explore ?

Dave

4:05 PM  
Blogger Bob said...

Acratech
White House Custom Colour
Santa Fe Photographic Workshops

4:08 PM  
Blogger mhatada said...

Really Right Stuff
Mountain Light Gallery
And as far as camera companies go, why not Leica?

4:45 PM  
Blogger ShadZee said...

Here is my list:

- Pentax (I think they are an excellent match)

- Better Beamer Flash Extender (http://www.naturephotographers.net/gs/betterbeamer.html)

- Nik multimedia (http://www.niksoftware.com/index/usa/entry.php)

- WhiBal (http://www.rawworkflow.com/products/whibal/index.html)

- ArchaTech (http://www.acratech.net/)

- Really Right Stuff (http://www.reallyrightstuff.com/)

- Kirk (http://www.kirkphoto.com/)

And How about Having little links (affiliation) to PBase, Smugmug, B&H, Amazon, ...

And Finally.... Google Ads. But I think other choices will be MUCH more effective / efficient than Google.

5:08 PM  
Blogger mlougee said...

Michael Tapes, Rawworkflow.com

Upstrap, the great camera strap folks

Hoodman (or whatever the company is called)

lumapix.com (for their collage/weddingbook/scrapbook s'ware)

Panoramafactory.com (great pano s'ware, not expensive, small company)

5:09 PM  
Blogger Aaron Britton said...

I will second for
really right stuff

5:28 PM  
Blogger Joe said...

Really Right Stuff
Cameraquest/Steve Gandy

5:29 PM  
Blogger Curtis Clegg said...

This is cool... most of the places I was going to suggest have already been suggested. There are plenty of small photo-equipment companies that care about their products and customers, and I have seen most of them listed here.

I would add Thinktank and ExpoDisc. I think every serious digital photographer (i.e. your readers) should have either an ExpoDisc or WhiBal, if not both.

Curtis

6:22 PM  
Blogger Robert Roaldi said...

The Canadian magazine Photolife. It focuses on photography, not so much on gear.

"http://www.photolife.com/"

6:45 PM  
Blogger Just Plain Hugh said...

Adorama has a pretty good affiliate program, they pay 3% of the purchase price.


Some of the paper companies , Hawk Mountain seem like a nice bunch

Zeiss ? ( I wish they had more to advertise )

7:16 PM  
Blogger Matthew Miller said...

It would be a seriously offensive restriction of free speech if you couldn't select advertisers based on a preference for small companies.

9:47 PM  
Blogger Dwight Jones said...

Freestyle Photographic supplies- great company for those who want stuff that's not available at Walmart.

Lenswork magazine or Black and White Photography- my two favorite magazines

9:49 PM  
Blogger Stephen said...

I second the nomination for Think Tank Photo. You might also want to solicit PixelGenius, makers of Photokit products.

10:32 PM  
Blogger robert e said...

"Peculiar" gestalt? It may be unique, certainly rare. On the other hand, the gestalt is so eclectic that a wide variety of things would fit well, if of good enough quality.

I see good suggestions so far. One that I don't see mentioned may be my personal favorite photo-related company, B&H (http://www.bhphotovideo.com). I know you are familiar with them. I've bought most of my supplies there for years, from print tongs to flash media. I always get a good price, fast and reasonable shipping, and the few times anything has gone wrong, they've made me feel like their most important customer--taking me at my word, letting me call the shots and then hopping to, as if driven by a desire to make things right by me ASAP (I'm the smallest of the dabbler small fry, btw). They stock almost everything photographic I've ever needed, wanted or wish for (that exists) and a lot more. Might be almost as eclectic as T.O.P., in fact. Their website is as easy and friendly as their physical store is humongously, bustlingly intimidating.

Also, surely you've got something going with Amazon, like everyone else?

10:36 PM  
Blogger shaggy dog pix said...

Ever noticed how sometimes nothing goes right? The light stinks. Your eyes just aren't working right? Something, something...who knows what?...just isn't right? Well, then an ad like this might be swell: http://www.laphroaig.com/home.asp

Just a thought.

10:59 PM  
Blogger Peter Smith said...

Ads are fine but readers must click them and buy their products. I suspect ads like LightZone will continue if sales are meaningful, if not I would not be surprised to see them go away. By the way... I've not yet seen a meaningful competent review of lightZone on this site. If that is the sustaining customer, how come no one has reviewed it properly? Yes, there's been some writeups but nothing to do justice to this fantastic new editor and RAW converter.

1:40 AM  
Blogger RobertoC said...

Interesting request.
If a company gets most quotes in your poll, it means it is already well known by the community. So it does not need advertisement right?

4:20 AM  
Blogger Joshwa said...

Leica, duh.

How about Konica-Minolta? :-P

7:52 AM  
Blogger James Meeks said...

I also think Freestyle is a good choice and Photographers Formulary too. Another top choice would be Ilford as it seems like they are trying to make a go of it and keep b&w products available to the masses.

10:57 AM  
Blogger UncloudedBeing said...

Photographers Formulary

Ilford

MidWest Photo

1:10 PM  
Blogger Jarrad Kevin said...

http://www.visibledust.com
http://www.sterlingtek.com
http://www.lenswork.com
http://www.reallyrightstuff.com

Perhaps a stock agency.

Good Luck :)

2:24 PM  
Blogger Michael Seltzer said...

My immediate thought was Acratech, Inc. They are an interesting, and small company that makes some very good equipment. I have their original ballhead, and it's great. Their service is good, too.

http://acratech.net/
Telephone: 909-394-1802
FAX: 909-394-1903
Postal address: 2041 E. Gladstone St. Units G,H,I, Glendora, CA 91740
General Information: info@acratech.net

2:41 PM  

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