Best View Camera Brochure Ever?
by Oren Grad
My most prized example of this was a view camera brochure dating from the '80s which to my great chagrin I appear to have lost. The English was so bad its badness was almost poetic. I wish I could quote it for you. It was delightful.'Twas surely a brochure for the Wista wooden field cameras. My copy is undated, but recalling when I obtained it, it has to be at least ten years old. Just a taste:—Mike J.
WISTA CHANGED IMAGINARY OF THE WOODEN CAMERAS
3 DIFFERENT MODELS WITH CHOICED WOOD
WISTA FIELD 45 DX EBONY (Iron-Wood)
Origin, India: Beautiful fine grained, harder as furnitures Iron Wood with valuable-thing forever and Ebony is good for furnitures and admiration articles.
WISTA FIELD 45 DX ROSE (Red Sandal-wood)
Origin, India: Hard materials, famous for the musical instruments and fine furnitures and addition to fine finishment especially overall view of grain.
WISTA FIELD 45 DX CHERRY
Vermillion Cherry: Vermillion colour's varnishment makes so elegance body along with modernize design, high precision, addition to ease of use.
HOUSING SIMPLE AND COMPACT
Hardware: Smoked Gold colour with modernize sense.
The fresnel lens with both focusing can be double brightness and clearness of the entire surface.
And so on. Not to dump on Wista, though: taking price into account, their cameras are every bit as good as their promotional copy was bad. And they're finally getting at least a bit better at that, too.
Posted by: OREN GRAD
From Mike J.: That's the one! I love it. "Beautiful fine grained, harder as furnitures Iron Wood with valuable-thing forever and Ebony is good for furnitures and admiration articles." So daft you couldn't make it up. I love that phrase "with valuable-thing forever." That to which we all aspire.
Many thanks, Oren.