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Wednesday, August 30, 2006

The Incredible Shrinking Anchorwoman

The eye lies: CBS anchor gal Katie Couric as she looked for real at Carnegie Hall in May, and about 20 pounds lighter in a Photoshopped portrait that appeared in the network's in-house mag.

by Don Kaplan, The New York Post

August 30, 2006—
Talk about a miracle diet—Katie Couric has become the Incredible Shrinking Anchorwoman.

Thanks to a computer "slight" of hand, the Tiffany network has made the new face of "CBS Evening News" instantly drop about 20 pounds.

In a picture widely distributed to the media last month, a normal-looking Couric wore a frumpy light gray suit and her trademark smile.

But thanks to Photoshop, the popular editing software, the same photo, printed in a CBS magazine, shows her looking much, much thinner—and her suit has become a few shades darker....


Posted by: MIKE JOHNSTON with thanks to Ron I.


Blogger Tom Dills said...

An award-winning Charlotte (NC) Observer photographer gets whacked for restoring what he said was original color into a deliberately underexposed scene. By comparison, Gil Schwartz, executive vice president of communications for CBS Corp says someone in the photo department "got a little zealous." He says: "I talked to my photo department, we had a discussion about it. I think photo understands this is not something we'd do in the future."

Something tells me they are not unhappy with all the publicity. Laughing all the way to the bank? Interesting the difference in response based on the relative celebrity of the subject and perceived consequence of the editing.

3:05 PM  
Blogger UncloudedBeing said...

Excellent! Entertainment media tricks exposed.

I sure hope she isn't a newsanchor, or anything like that. Because if it's only about image (and body shape), I'm not sure I could take her "news" delivery seriously.

4:01 PM  
Blogger dazedgonebye said...

I think this fits in perfectly with their journalistic standards.
Lookin' good Katie!

4:22 PM  
Blogger m. said...

Someone altered a publicity photo? Stop the presses! I guess I just can't get too worked up about it; it doesn't sound like the altered photo was used in anything resembling journalism anyway.

6:14 PM  
Blogger dyathink said...

geez, where's that photo editor every morning when i'm getting dressed? i could use those photoshop skills where it counts, on MY hips!

12:28 AM  
Anonymous Janne said...

Is the picture news or publicity? Can be hard to separate today, of course, but that makes all the difference in this case. For PR, anything goes, really, and I'm surprised some people do not seem to think so.

And from reading the story, this certainly seems to fall in the publicity corner - they did use the original, unaltered picture for the press at the time the event was news (well, entertainment news, but still news of a sort).

2:43 AM  
Blogger John Roberts said...

What's the big deal? All the entertainers get their photos touched up a bit, don't they? It's not like CBS News is real journalism, or Katie's a real journalist. Nobody takes this outfit seriously anymore, so they have to grab for an audience somehow.

Actually, the real entertainment is watching the CBS promo commercials trying to sell "Perky Katie" as a serious, hard-hitting, and trustworthy journalist. Give me a break!

4:30 AM  
Blogger Dean Tomasula said...

In this day and age, I don't know why anyone is surprised that photo manipulation happens on a regular basis. Fashion magazines do it all the time. Publicity photos are the same. Although news photos should not be manipulated (at least without telling us about it), this was not a news event. It was a publicity event for CBS and its TV shows. I don;t think it's such a big deal. So they put Katie Couric on a diet? So what?

9:12 AM  

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