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Friday, July 14, 2006

J and C Photo Goes For Broke

"As many of our customers know we have spent the last few months looking at how to best provide as many film choices as possible. We have looked at many was to bring new films to the market. This includes plans going forward right now to operate our own coating facility and producing high quality films in various formulations.

"Over the next 18-24 months we are planning on introducing the following films to the market. All films we produce will be available in 35mm roll and sheet film formats...."

READ ON

Posted by: MIKE JOHNSTON and OREN GRAD

4 Comments:

Blogger Motto! said...

It's like I've said for a while now, even if all the major manufacturers wuss out there's still a demand and someone will be there to fill it!

I also predict we'll see one of the companies that quit film SLR production make another model, perhaps in 10-ish years.

9:35 AM  
Blogger Clint said...

I've predicted this for some time -- once the big players implode, the market niche will be filled by boutique film manufacturers. Best of luck to them for sure. But J&C had to do something since Freestyle apparently got all of the Efke/Adox distribution rights in the US.

10:39 AM  
Blogger oren said...

Clint, that is incorrect. Freestyle has rights to the Efke brand only. Current word is that JandC will continue to sell products under the Adox brand.

Nor has either Kodak or Ilford "imploded"; Ilford in particular has shown more vitality and entrepreneurial vigor since its reorganization than we'd seen in many a year up to that point.

No, this is just a big and gutsy bet by JandC on the longer-term shape of this specialist market niche. With any luck, they'll master the technical challenges and will manage to be profitable on a smaller scale, so that there will be room both for them and for the larger players. Here's hoping...

12:13 PM  
Blogger Paul G. said...

J&C appears to have gone bye bye.
A shame, because I was really looking forward to actual new products and not just incremental changes to the same old stuff.

12:09 PM  

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