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Wednesday, June 14, 2006

The Way It Is With Mamiya

by Herbert Keppler

"Small wonder that the already jittery photo industry jumped to the wrong conclusion when news got out that Mamiya was selling its photo business. With Canon and Nikon producing high-level DSLRs, seemingly capable of producing any results a pro could possibly need, the demise of medium-format cameras would seem a logical step into the graveyard of history, no?

"No. But to see why not we must return to 1984 when Mamiya found itself in a real pickle not of its own doing...."

READ ON

Posted by: MIKE JOHNSTON

5 Comments:

Blogger DonovanCO said...

It sounds as tho' Mamiya has a chance to suceed in the digital era. However, many people like me got into medium format in the 80s via their moderate priced 220/330 TLRs--something that has no equivalent at that price point today. Even as a serious amatuer photographer, I'm not in a position to spend $10K on their new digital camera. But I wish them well as competition will keep things exciting.

3:37 PM  
Anonymous Anonymous said...

22mp = 8x10 transparency or neg, at print size of 3 to 5 feet ??? Really. Oh, come on. While some tests show the 39mp Phase 1 backs might be near 4x5 film quality, it does sound like super hype to compare 22mp to 8x10.

4:16 PM  
Anonymous ken tanaka said...

It's good to see that Mr. Keppler is still chronicling the photo industry. He was one of the first photo industry journalists whose column I read religiously (in Pop Photo?) when I first started out in photography, circa 1976.

Regarding Mamiya...I wish them well but find optimism difficult.

12:32 AM  
Anonymous Anonymous said...

For sure 8x10" is marketing heap, though for portraiture and some other subject ZD could be upsized to something nearby 4x5" film. As for P45 and similar backs, they definitely beat 4"x5" film for anything up to 4 feet long.

Me personally is ready to spend up to $20K for ZD-2 if it get new DALSA 33Mp sensor

1:03 AM  
Blogger John Roberts said...

I've been reading Keppler's articles since his "Modern Photography" days in the early 80's, and I trust his opinion. He has never been prone to exaggeration, or dazzled by hype. 10k for a camera is way out of my league, and I have no use for 5 foot long prints, but it's still fun to watch digital mature.

5:45 AM  

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