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Thursday, June 15, 2006

Neuter Your Bunny Day

By David Pogue

"OK, I’ve heard of some strange cooperative marketing campaigns—but this one takes the cake.

"Today, it turns out, is Neuter Your Bunny Day, sponsored by Panasonic Oxyride batteries. Stay with me here.

"Apparently, Panasonic is treating selected rabbit owners to free neutering in Manhattan, in 'an educational effort to build awareness for the health benefits of neutering bunnies and the performance benefits of using Oxyride batteries.'

"Panasonic is also donating $10,000 to the House Rabbit Society to support the cause. (This is the time of year, the HRS points out, when thousands of bunnies given as pets on Easter wind up abandoned.)

"So what’s the connection between Panasonic and rabbit neutering?

"Hint: Panasonic is not the company whose battery mascot is a rabbit that keeps going…and going…and going…."

(From "Pogue's Posts" in the New York Times)



Blogger Ched said...

We have had many rabbits, and learned last year that the males, in particular, will live on average twice as long if neutered. Sylvester, our Dutch, was neutered last summer. He's about five (he was adopted from an animal shelter) and we hope he'll keep hopping about the house for another five years.

8:05 AM  

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