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Tuesday, May 16, 2006


Just yesterday, Let's Go Digital posted another article about the new Sony Alpha digital SLRs that includes the first pictures of the new camera I've seen. It's clearly a K-M 7D body design mogged into a Sony guise, but there's no telling what improvements lurk beneath the familiar exterior.

Sony also says it's going to introduce 20 "new" lenses in the next year, which of course makes grumpy ol' me suspicious as to how many lenses K-M just discontinued.

So far pretty much the main thing we've learned is that the keyword of the new system is going to be "shin'uchi," which means "headline performer," or what we here might call, um, a star. So, okay, what we're mostly getting at this juncture is PR froth, but, clearly, a lot of people at Sony are working very hard on this rollout, and I for one am enthusiastic and eagerly snapping at every tidbit of news.



Anonymous Anonymous said...

It´s a 5D.

8:42 AM  
Anonymous Tom said...

20 new lenses in one year would be alot for canon or nikon to pull off. I should think that most of these new lenses are just existing KM lenses with a shiny new sony logo attached.

10:40 AM  
Blogger eolake said...

Ya, I almost sent you the link to the interview etc, because you use KM, and it is clear that Sony is not aiming just for a decent me-too camera, which is interesting news.

12:53 PM  
Blogger Dave New said...

>>>there's no telling what improvements lurk beneath the familiar exterior.

Probably not much, considering the typical development lifecycle. It's probably all they could do to rework the exterior and manuals to put Sony's name on everything, and that cute little 'alpha' symbol.

2:09 PM  
Blogger Mike Johnston said...

"It´s a 5D."

Nope, it's a 7D, or closer to it, anyway. You have my word.


3:55 PM  
Anonymous 01af said...

As you said, we don't know what's under the hood. But the shell definitely is that of the Dynax 5D, not 7D.

I am afraid Sony will never release a camera as fine as the 7D was. And if they don't, they will never become shin'uchi. You cannot become a market leader when aiming at the mass market only. People buy the Canon EOS 350D (Digital Rebel in the U.S., right?) not because that was such a great camera. But because Canon also is the maker of the EOS 1Ds Mk II, that's why.

To attract the masses Sony will need cheap entry models and an Über-Kamera so people can buy its little brother model and feel good. But from what we heard and read so far from Sony, they plan to make electronic toys only :-(

I'll be happy when they miss my expectations ... not yet.

-- Olaf

5:37 PM  
Blogger Mike Johnston said...

"But the shell definitely is that of the Dynax 5D, not 7D."

I really don't think so. I have a 7D right here to compare the pictures to, and any numper of comparison points from the two Alpha pictures on Let's Go Digital are closer to the 7D than the 5D.


5:48 PM  
Anonymous ayhc said...

I have to say, I was hoping for more from Sony than a rebadged and slightly restyled K-M camera (as for which one, see below) given the announcement that Sony and K-M were developing a "new" line of digital SLRs. But maybe that's my naivete showing.

As for the photo - I had a quick look at my 5D and some photos of the 7D, and it more closely resembles the 5D with 17-70 kit lens. The clearest feature is the AF/MF slider below the lens release (the 5D has a slider, the 7D has a dial), but the dials also more closely resemble those from the 5D (no central interlock for the exposure mode dial, and the other dial appears to be for white balance rather than exposure compensation). The lens itself is simply a re- (de-?) badged 17-70 kit lens.

Normally this wouldn't matter, but if Sony's showing us what appears to be a 5D derivative as a teaser, this might bode ill for their prospects of having a "halo product" when the lineup is first launched...

6:38 PM  
Blogger Jeremy said...

I think I see Carl Zeiss for Sony lenses on the horizon ...

3:22 AM  
Blogger John Roberts said...

Sony didn't get where they are in the electronics world by being a copy-cat. You can bet they will not follow Samsung's lead and simply re-badge another maker's camera, or just make cosmetic changes to the K-M body. So I can't wait to see what changes are under the hood.

5:36 AM  
Blogger John Sarsgard said...

Let's see now. How can they get my business? I'm still developing Tri-X in Xtol waiting to commit to a DSLR system. How about strong frame, environmental seals, image stabilization in the camera, sensor dust removal, good high ISO noise performance, at about 10-12 MP? Throw in Zeiss lenses and charge around $2000 street price. Image quality as good as Canon has today. Maybe I would buy two!

6:08 AM  

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