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Saturday, May 13, 2006

The Name of this Rose is…C-Lux 1

Presumably for those who have really passionate feelings with regard to things like Coke vs. Pepsi, Leica has introduced its slick, sweet, but not-really-awaited rebranding of the Panasonic FX-01. Nice, but a rose by any other name etc.

One hopes Leica is doing more than that with its time. This may be obvious only to aficionados, but there is a fine little drama brewing up in advance of Photokina. Namely, what's going to be first—will it be the Digital M, or will Zeiss and Cosina come swooping in before Leica can get its $#|t together and steal the thunder big-time with a digi-rangefinder based around the Zeiss Ikon[N]? There has been nary a peep out of the principals concerning the latter. A number of people have seen the digital M, but then (a little-known fact) the M7 was actually named for the number of years we had to talk about it before it actually came out. Presumably Zeiss and Cosina have, or had, a leg up, since Cosina has already produced a digital rangefinder. We'll see, but it's at least possible there could soon be a whole lot of steam erupting from certain Teutonic backrooms.



Blogger Salva said...

I hope the future Zeiss Ikon D will be "cheaper" than the M8... there are a lot of entusiast photographers like me who have not a big bank account :D

2:56 AM  
Anonymous Anonymous said...

Leica has to start making money somehow, and unfortunately their devotion to their core market hasn't produced this result for a long time now. I for one am delighted by the Leica/Panasonic digicam deals, and hope they are successful enough to enable Leica to keep on making those incredible lenses for the rest of us.

Richard Howe

7:55 AM  
Anonymous Janne said...

Totally off-topic, but you seem to have a design follower (or the other way around"):

9:56 AM  
Anonymous Frank P said...

Based on how Leica did with the digital R back, I think they will do a nice job and create something well thought out and with features that street-loose photographers will appreciate. So far the Epson-Zeiss-Rollei-VC efforts seem kind of clumsy in comparision.

1:19 PM  
Blogger Mike Johnston said...

Hi Janne,
Not really. It's just a standard Blogger template. This one was designed by Todd Dominey. You can go to and start your own blog that looks just like T.O.P., or pick another standard template if you want to. Or go to and check out some of Todd's other work.


2:39 PM  

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