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Thursday, May 11, 2006

'How Not to do a Product Launch 101'

By Dave Girard, ars technica

It is no secret that I wasn't a fan of Aperture 1.0. From the outright broken things like 8-bit TIFF export and EXIF data stripping on output to the Zen take on a manual (there is no documentation"), everything about Aperture 1.0 pointed to an unrealistic deadline and a QA department with their monitors off. While the EXIF bug was fixed with the OS X 10.4.6 update, the problems I saw in Aperture 1.0 were sadly only the tip of the iceberg and eventually users' different workflows exposed numerous additional flaws, some nastier than others. After inconsistent responses to some angry customers who wanted their money back, the whole thing got even uglier.

By all accounts, the Aperture 1.0 launch was a big fart with Apple doing its best to light PR matches wherever it could....




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