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Wednesday, May 31, 2006

Amend That

"OFFICIAL CORRECTION: Please see change in headline to read 'Canon considers halt to film camera development.' Also in first paragraph please read ...that it would consider halting development... instead of ...that it would halt... and in second paragraph please read ...it would consider whether it needs to continue developing... instead of ...it made the decision to freeze... and in fourth paragraph please read ...Canon's statement... instead of ...Canon's decision...."

READ The Corrected Version of Canon's plans for its film future

Posted by DAVID EMERICK

4 Comments:

Anonymous Anonymous said...

While it's true that Canon said it is "considering" halting film camera production, you can bet it's true. A company would never put out a press release if it's actually considering something and hasn't already made up its mind about it.

5:44 PM  
Anonymous Anonymous said...

Considering the statement under consideration, I find it considerably odd that a considerate company such as Canon would consider putting out such an ill-considered statement.

10:56 PM  
Blogger John Roberts said...

Was Canon just putting a toe in the water, just trying to gauge public response? I think they have already decided what they are going to do in regard to film. The challenge for them right now is how to handle it public relations-wise with all their film camera fans.

Though many hate to see film cameras begin to disappear, these camera companies are businesses, first and foremost. They cannot ignore the realities of the market if they hope to remain in business. If Canon wishes to remain a camera company, and not just a maker of office equipment, they must adjust to the changing market and not be slow about it.

5:02 AM  
Blogger Dave New said...

It's called a "trial balloon". Used by many a political organization, apparently Canon is not adept enough to have the rumor surface seemingly from elsewhere, so they could gauge public reaction to it, and then proceed to confirm or deny it as an ugly rumour.

They could take lessons from the current administration in Washington.

2:27 PM  

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