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Sunday, April 23, 2006

Mamiya America to Merge with Ad Agency

More information about the pending sale of Mamiya's camera business can be found at PDN Online.

Meanwhile, Mamiya America Corp. (MAC) Group, the U.S. distributor of Mamiya, will be merging with an advertising agency (or the other way around...the advertising agency will be absorbed into MAC). Jan Lederman, President of the MAC Group, has announced that the New Jersey advertising agency ChristopherMax Studio has been merged with MAC Group. "We are definitely in an expansion mode with our company posting solid gains in 2005 and 2006," said Lederman. "As we move forward in this aggressive marketplace, rapid and high quality advertising and communications have become more important than ever. We will be taking additional space to accommodate the requirements of the advertising group, and expect to add to staff to strengthen both our traditional and Web marketing activities."

The new advertising group will be named MACmar. The move is expected to take place by July.

Posted by: MIKE JOHNSTON, with a tip o' the hat to Oren Grad


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