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Thursday, April 27, 2006

Aperture Team Booted?


Think Secret is reporting a rumor this morning that Apple has asked the team engineers for Aperture to leave. "Sources familiar with Apple's professional software strategy said they were not surprised by the move, describing Aperture's development as a 'mess' and the worst they had witnessed at Apple."

Read more about it at Think Secret.

Posted by DAVID EMERICK



Featured Comment
from Josh Wand: "See Daring Fireball for confirmation of the rumor, more or less, and some spot-on analysis...."

7 Comments:

Blogger mbb said...

For those who don't necessarily follow the Mac web, it should be noted that Think Secret is a rumor site. While they're stories are often somewhat accurate, they can be wrong as well.

12:10 PM  
Blogger Dave New said...

I just thought it interesting that when the new version was announced, they had essentially cut the price in half, and offered a palm frond to the original high-price purchasers, in the belief that it might calm any backlash.

In any event, when a company manages to misjudge their market so severely, certainly some heads will roll. It would be a shame to take it out on the grunts in the trench though. This one just plain stinks from the top.

3:42 PM  
Blogger eolake said...

Yes, rumor sites have often been wrong. Some more than others.
In any case, a good friend and pro photographer told me today that he can't imagine living without Aperture, so it can't be that bad.

4:20 PM  
Anonymous Anonymous said...

Given their hit rate lately, this may be better: while their stories are often wrong, they can be somewhat accurate as well.

4:45 PM  
Blogger terry chay said...

I hardly call a rebate for the price difference of Aperture a “palm frond.” By my math, anyone who purchased Aperture on release date (like me), only loses the difference in opportunity cost of $200.

I don't feel they misjudged their market at all, let alone severely. The main cause of the price drop appears to be the beta release of LightRoom which shows that Adobe is serious about this market, unlike in the past. (To understand a bit of history, before the iPod and iLife suite, Apple approached Adobe to make a consumer photo management software and was turned down. Apple then made and released iPhoto.)

Since Apple lives in the reality that any serious photographer is going to be purchasing Photoshop, they have to lower the price of Aperture to mitigate the damage done by a Photoshop (Creative Suite)/Lightroom “parlay” that Adobe will do.

7:15 PM  
Anonymous Sergei said...

Comments there are the most hilarious part. Folks took as granted that $500 piece of software could be rewritten from scratch just like that...

10:33 PM  
Anonymous Josh Wand said...

See Daring Fireball for confirmation of the rumor, more or less, and some spot-on analysis..

9:17 PM  

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